Thomas Fruit |
Rome, (EFE). – Kvicha Kvaratskhelia is the new star of Serie A. He plays for Napoli, who paid just 10 million euros for his services. A bargain to see how the current market develops in the football world and the performance it delivers. The impact of the Georgian in Naples and in Italy is enormous. Also in Europe. Lead the Serie A leader and make a difference in the Champions League. At the age of 21, he has become the best economic operation in Naples in recent times.
The transaction went unnoticed at the time. A ten million euro deal for a Georgian Dinamo Batumi player was lost in a flurry of chips this summer. A few months before the signing, the Russian Rubin Kazan asked 30 million for the player. The conflict between Russia and Ukraine broke out and “Kvara” parted ways with the Russian club to join the Georgian, who lowered the player’s price.
Roma, Juventus or Real Sociedad followed the player closely and were interested in him, but Napoli were faster and paid the 10 million Dinamo Batumi asked for.
Now no one is looking to ‘Kvara’, a player who has not only raised Napoli’s competitive ceiling and put his exhibitions back on the map, but is also making an economic difference to the ‘Parthenopean’ club.
Napoli makes money with its new star
The victories in the Champions League are good for almost 3 million euros and qualification for the round of 16 means 9.6 million. Since 2020, the ‘azzurri’ team has failed to make it to that round. ‘Kvara’ has raised the club’s competition ceiling, like a dagger from the flank, and not only brings closer the opportunity to qualify, but also fulfills his ‘tifosi’ dream of entering the round of 16.
The ‘Azzurri’ are one of the revelation teams of this edition. They were in Group A and have already knocked out the current number two Liverpool 4-1 in what was a performance that raised the alarm around the Georgian. A whirlwind, he did what he wanted with the ‘red’ defense. They couldn’t stop it.
Very similar was his game against Rangers. Outside the southern Italian city, ‘Kvara’ was once again a protagonist and an indisputable figure in Luciano Spalletti’s plan. Another win, two out of two possible.
Each of them has contributed 2.8 million euros to the club. For the time being, Naples is adding a total of 5.6 million euros with the classification as the first in the group in the offing. The role of ‘Kvara’ is the protagonist and his ownership is not negotiated in the Champions League. For the time being, their presence equates to direct economic benefit.
But not everything is income, it also means saving. He came as a substitute for Lorenzo Insigne, who had a record 9 million euros. Napoli will pay 1.2 million, says Cristiano Giuntoli, sports director of the transalpine club. A saving of 7.2 million euros and the possibility to generate the triple only in the Champions League.
Serie A expands, spotlight turns to Georgian
And it is that, in addition, the Georgian has achieved something that seemed impossible. He has proven himself as equal to what has until now been the undisputed star and future of Serie A: Portuguese Rafael Leao.
‘Kvara’ has become the new image of a championship that wants to expand the market through its figure, win back the public and reach the level it had in its glory days. A competition that wants to be important again.
The front pages of the media in Italy have a new owner, putting the best Georgian player at the center of the top of Italian football, something that inevitably expands the Serie A market to an Asian continent that is aware of all the achievements and movements of the Georgian.
The ‘Kvara’ mania reaches the town of Maradona
The Georgian’s explosion began in the same year 2022, far from Naples, while still wearing the Dinamo Batumi shirt, a team he arrived at after his decision to leave Rubin Kazan due to Russia’s conflict with Ukraine.
Eight goals and two assists in 11 games convinced Napoli to stay ahead of the rest of the interested teams. All a success. In the ten games that he wore the ‘azzurra’ shirt, he has already scored two assists and four goals, making him the capital of the success of the ‘partenopeo’ team, leader of the Serie A.
The city of Naples, where Diego Armando Maradona rules, has always needed an idol to worship. Until recently, that figure was that of Lorenzo Insigne, a local idol, but his last two years were not up to the challenge and that gap remained empty. Naples was orphaned.
Until this summer, when the Georgian appeared willing to break all plans. He has without a doubt become the most in-demand figure in the southern city. His shirt, with the 77 on the back, was the most requested by the fans, according to the Italian newspaper ‘Corriere della Sera’, that every time their new idol hits the ball they expect a new landing, a new dribble, a new chance. at risk. Something that ‘Kvara’ has already managed to make seem a bit routine.
The dream of every Neapolitan, closer
The arrival of ‘Kvara’ and the rapid adaptation to ‘Calcium’ was the perfect ingredient for the breeding ground that has arisen in Naples. There are no players with too high salaries, the leader is the coach and the locker room is cleared of big figures. They all row in the same direction, in silence, along with a crowd that has reconnected with their team.
‘Kvara’ was the risky bet to get a star. A player who was able to unblock matches himself, as he has already shown that he knows how to do it.
Inevitably, the city will begin to dream of something it has only achieved twice: founding the ‘Scudetto’. The glory that only Maradona could bring to Naples (86-87 and 89-90). A historic achievement that the Neapolitans now see as a real possibility. Serie A leaders, who compete face-to-face in the Champions League. All to the beat of Kvaratskhelia, a bargain that reigns in Naples and shines in Italy.