October 7, 2022

The future hub for digital, audiovisual and video games will be a reality by 2030

Sant Adrià de Besòs (Barcelona), Sept 23 (EFE).- The future digital, audiovisual and video game center of Catalonia, which will locate the three chimneys of the old thermal power plant in Sant Adrià del Besòs (Barcelona), is this Friday started with a “picture” and the “firm commitment” of all administrations, universities and the industrial sector to complete it by 2030.

One of the fundamental components of this hub will be the Catalunya Media City (CMC), which will be located in the turbine building, right next to the three gigantic chimneys that have dominated the skyline of Barcelona’s coastline for decades, housing spaces for research , production and post-production, with a necessary investment estimated at 450 million euros.

The Minister of Culture, Natalia Garriga, indicated in the presentation of the project this Friday that the Catalunya Media City “will be a research and production center for the audiovisual and video game sectors; and it will also have innovation centers, which will have the most advanced technology, and it will be to provide service to producers.”

In this space, Garriga continued, there should also be training related to the world of audiovisuals and video games, which will encourage vocational training and the university to create the most technical teams needed for productions.

According to Garriga, the CMC will feature “state-of-the-art sets and User Experience (UX) test rooms; spaces for interactive content creation; artificial intelligence project labs; 5G and robotics; sound reinforcement and podcast recording studios; a high-performance data center.” connectivity for remote production and assembly, or an e-sports stadium”.

The administrations are convinced that this space will attract companies connected to the audiovisual, video game and digital sectors, from suppliers, producers, developers and other members of the production chain.

The more than 2,000 audiovisual companies in Catalonia demand 12,000 million euros and employ some 14,000 workers, a sector that “creates an imaginary, both within us and outside” and which “has a lot of talent in the artistic part, but also in the technical part”.

The other sector involved in the project, the video game sector, has 200 companies, 4,000 employees, most of them under the age of 45.

The President of the Generalitat, Pere Aragonès, has emphasized that the hub is one of the most important projects in Catalonia for the coming decade, with the capacity to ‘transform’ the entire Besòs area, attracting both domestic and international investment and talent. Pull.

“It will be a before and after. A project designed for the whole of Catalonia, which will have an impact on the living conditions of a part of the country with great development potential”, he emphasized, referring to the municipalities on the banks of the Besòs.

After acknowledging that this corner of Catalonia, at the mouth of the Besòs, has felt historically undervalued, the president has emphasized that all eyes are now on it by hosting this hub that will be the “key” to “a country that want to be competitive”. and wants to take advantage of the full potential of Barcelona as the capital of Europe and the projection of Catalan”.

For its part, the Vice President of the Generalitat and Minister of Digital Policy and Territory, Jordi Puigneró, has described the hub as a “rural project”, which will turn the Besòs area into an “iconic” area, linked to technology and durability .

One of the axes on which the hub is based, Puigneró pointed out, is the Barcelona Cable Landing Station, the first digital gateway for submarine fiber optic cables that will connect Catalonia to the rest of the world and is located in the same area of ​​Sant Adria.

In the event, which took place on the Besòs campus of the Polytechnic University of Catalonia (UPC), a few meters from the three chimneys of the old thermal power plant, no deadlines or investments have been specified, pending the approval of the new one. urban planning of the banks of the river Besòs, which could become a reality in the coming weeks.

The Urban Masterplan Three Chimneys covers an area of ​​23 hectares and includes facilities, a large metropolitan park, housing and space for economic activity.

The culture minister has assured that “the calendar will not be short” and a long-term horizon is proposed so that it becomes a reality in its entirety by 2030, although the intention of his promoters is that “it will be in several stages so that citizens can progress see in the global project”.

The mayors of Sant Adrià and Badalona, ​​Filo Cañete and Rubén Guijarro, respectively, as well as the deputy mayor of Barcelona, ​​Jordi Martí, have agreed that this project will help revive a forgotten area for many years to come. and in which the neighborhood and labor movements were making great strides. EFE

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