October 7, 2022

The Würth Museum wants to grow around education for a wide audience

Logroño, (EFE).- The Würth La Rioja Museum, focused on contemporary art and which has just been in existence for 15 years since its opening, aims to “grow around education, not just targeting people interested in art”, to provide “a reach a very wide audience”.

This was explained to Efe by its director, Silvia Lindner, who explained that “the biggest challenge” of this museum for the coming years is “the social and educational engagement it has with society and the public”, an objective they will must be “full reference”.

Lindner has emphasized the belief of this museum, which had more than half a million visitors in 2021, that “art and culture are somehow capable of transforming society and reaching it in a special way”, because “this will always have the roadmap” that it will follow.

“We want to keep growing around education, which we believe is so fundamental,” as evidenced by the fact that “we’ve worked a lot with projects for people with disabilities and conducted some experimental projects for people with Alzheimer’s disease,” underlined he. .


As an even more immediate challenge, he recalled that between 6 and 8 October, the Würth La Rioja Museum will host the 21 Conference of the Departments of Education and Cultural Action in Museums (DEAC), coinciding with his fifteenth birthday, which he has defined as “an important milestone that marks a before and after”.

He has indicated that the museum he leads has “contributed a very special point regarding education and didactics within museums”, with an “educational and dent” work on visitors.

“We are proud to know that there are people who have not had a special interest in contemporary art at one point in time and have participated in our activities and repeat over the years,” he emphasized.

These activities, he assured, have changed in the past two years due to the covid-19 pandemic and some have not resumed yet that are “highly requested by the public and may be tweaked, but there are some that I really want to grab.” the rhythm we would like”.

Lindner has referred to one of this entity’s initiatives that are “most requested” by the public, such as the summer program “At night the museum sounds”, which “may return on some points that we thought we needed to improve on, update and change.

During the pandemic, “we have realized that we can reach much more distant audiences without them physically being here,” pointed out the director of the museum, a space that “has a very loyal and very close audience due to its proximity.” .

“This was something that we hadn’t thought about before the pandemic and that we’re developing in a different way now, because we’ve reached an audience that we didn’t think we could reach,” he emphasized.

He has indicated that he is particularly satisfied with the route that has been taken all these years and with “the special reception received by the public, but also with the sensations and experiences”.

“I think when we started, it wasn’t very well known what philosophy was, a lot of people asked us what we did in an industrial area and I think it’s clear now what philosophy is: combining, in some way, art and culture with what it is the industry and the workplace”, emphasizes the director of the Wurth Museum//www.museohurth.es/

Located in the industrial estate El Sequero in Agoncillo, next to the Würth factory in La Rioja, the museum has an exhibition program based on the private collection of the Würth group, founded in the 1960s.

Considered one of the foremost private contemporary art collections in Europe, the collection specializes in works of art from the late 19th century to the present day.

By Sergio Jimenez Foronda

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