Manuel Sanchez Gomez |
London, (EFE).- Between 25,000 and 50,000 euros. That’s the price range to see Roger Federer one last time. Tickets to attend the Laver Cup have skyrocketed thanks to the Swiss, who will delight the public with his latest rackets at one of the most exclusive events in London.
And that the Laver doesn’t cease to be a practical practice tournament, even though it now has the support of the ATP and its wins and defeats count towards the circuit’s official tally. Of course, it does not distribute points for the ranking.
But the tournament, organized by TEAM8, the representative office Federer himself runs with his lifelong agent, Tony Godsick, remains a unique part of the circuit, pitting Europe’s best players against those of the rest of the world and unique scenes, such as enjoying Federer and Rafael Nadal together on the same doubles team, or the Swiss and Novak Djokovic who are also couples on the pitch.
Added to the morbidity of being together with the ‘Big Four’, consisting of Nadal, Federer, Djokovic and Andy Murray, for the first time in history, is the last minute surprise that this will be the last tournament of the Swiss, which will not play no official competition after this weekend.
This has broken the ticket price bank. A ticket to the tournament appeared on the official website months ago for a maximum price of 375 pounds (430 euros), an amount adjusted to the economic level of the British capital, used to pay thousands and thousands of euros to attend Wimbledon.
Actually, the London public is not surprised by this price list, as the Masters Cup, the jewel in the crown of the ATP, was played for thirteen years at the O2 in London. The same scenario as this Laver Cup, for which the prices have skyrocketed.
Entering the tournament is like finding a golden ticket to Willy Wonka’s chocolate factory. With the only difference that this time it is not necessary to seek happiness in chocolate bars, but to start selling.
The most expensive tickets, those for Friday, Federer’s only match day, vary between 25,000 and 50,000 euros. One last golden chance to bring the curtain down on a career that spanned 24 years and saw 20 Grand Slams, 310 weeks at the top, 103 titles, two Olympic medals and more than 1,250 victories. prices that go up to 130 million euros.
In support of Laver, a tournament now in its fifth edition, Federer has the backing of the Australian Tennis Federation, the American Federation and Brazilian banker Jorge Paulo Lemann.
In addition, there are several brands that have not hesitated to join the Federer initiative, which has traveled through Chicago, Prague and Boston since its inauguration in Prague in 2017 and will fly to Vancouver after London in 2023 and to Vancouver in 2024. Berlin.
The main sponsors of the event are Rolex, Credit Suisse and Mercedes Benz, brands also affiliated with Federer, feeding them several million euros each year.
To this we have to add the presence at the O2 of Uniqlo, the clothing brand that dresses Federer and which in ten years has paid him 300 million euros. The Japanese supply the clothing to all employees of the tournament.
Within the ‘fan zone’ of the tournament is the racket brand Head, the courier company UPS, the Swiss tourist office, which has a reserved space at the exit of the O2, and even the Rafael Nadal Academy, which sponsors its programs, training in manager.