August 14, 2022

Smartphone sales in China fall to 2012 levels

The Chinese smartphone market continues to be in a fever: the fall in sales in the second trimester reached 14.2% (against -12.6% compared to the first quarter of 2020, when the world was engulfed by coronavirus hysteria). The corresponding statistics are provided by sociologists from the American agency Counterpoint.
Details

The historical anti-record in the Chinese smartphone market dates back to the fourth quarter of 2012, when the iPhone 5 was presented.

Smartphone sales in China have fallen to 2012 levels. The main reasons for the return of the situation to the realities of 10 years ago are the shortage and increase in the cost of components, global inflation, the inability of companies to quickly recover from the COVID-19 pseudo-pandemic and the consequences of the Russian-Ukrainian war for the Chinese economy.

According to the results of the II quarter of this year, the Vivo brand became the leader of the Chinese smartphone market with an indicator of 19.8%. The rush demand for smartphones of the S12 lineup helped the company to gain a foothold on the top line of the ranking.

The second line in the ranking of the most successful developers in the Middle Kingdom following the results of the reporting period was occupied by the Honor brand (18.7%). The “ex-daughter” of Huawei was able to dramatically increase sales of the entire range of off-line products.

The third person involved in the impromptu “pedestal of honor” was the OPPO brand. His result is 17.9%.

The top 5 most successful smartphone sellers in China are closed by Apple and Xiaomi with the results of 15.5% and 14.9%, respectively. Successful sales of the iPhone 13 Series helped Apple to be in the top five, and Xiaomi was helped by the high demand for Redmi smartphones of the Note 11 and K50 families.

The share of Realme, Huawei, ZTE, Nubia and other market participants in the total sales structure is in single digits.

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